I would like to discuss two aspects: 1. Content Aspect: Values In recent years, the sales of psychology books have seen significant growth in Taiwan’s publishing market, which has also driven the popularity of healing fiction. This trend reflects the strong demand among Taiwanese readers for inner balance and psychological comfort amidst a high-pressure lifestyle. However, due to this surge, healing fiction has become overly saturated, leading to a predicament of homogeneous values, whether in translated works or locally produced books. As publishers, under this circumstance, how can we provide readers with diverse values? Additionally, after the surge of healing fiction, what will be the next trend? What are the latest publishing trends in Taiwan and Korea? What trends are currently brewing? What value do they hold? This is one of the key points I wish to discuss with Korean publishers. Currently, there is a trend in Taiwan’s publishing industry: children’s book publishing. An increasing number of publishers, who traditionally focus on adult books, are now venturing into children’s books. What does this signify? Will adults in Taiwan, who never read picture books, begin to support them as strongly as in Western, Japanese, and Korean societies? Last year, in Taiwan’s publishing market, the number of Korean children's books published even surpassed that of Japanese ones... 2. Marketing Aspect: Strategies and Approaches In Taiwan's physical book market, sales figures have been sharply declining. We urgently need new marketing and sales strategies. Taiwan lacks BookTok influencers, and previously effective marketing activities, such as interactive marketing on social media and sample chapter distribution, now seem stagnant. I would like to discuss how we can make readers recognize the value of the contents (by developing new methods) and in what possible ways we can deliver valuable content directly to the target readers. On the other hand, the tendency for young people to purchase e-books has significantly increased, and they are actively participating in marketing activities on e-book platforms. This raises the question: Should e-books no longer be viewed as merely an "appendage" to physical books? Should we consider a reverse approach, where e-books are published first, and physical books are released later, in a more refined and value-added format, after the e-book has achieved sales success? This approach is similar to the current publishing model for web novels in Korea. Lastly, I would like to exchange failure cases with Korean publishers: Which books have “failed”? Why did they fail? I believe we can all learn valuable lessons from these experiences.