Asian Publishers Week
Participant
Yin Zhifei
Country : China
Company : Dook Media Group Limited
Job Title : Rights Editor
E-mail : work: yinzhifei@dookbook.com | Personal: lydiayinzhifei@163.com
Work Experience in Publishing
Since 2020, I have worked in book publishing, specializing in international rights acquisition. My career includes:
2020–2023: Rights Editor at CITIC Press Corporation
Procured over 100 foreign titles for Chinese publication
Secured the debut Chinese edition of Henry Kissinger’s The Age of AI and Our Human Future
Renewed rights to Yuval Noah Harari’s Sapiens
2024–Present: Rights Editor at Dook Media Group Limited
Acquired The Universe in Your Hand by Christophe Galfard
Renewed rights to The Day of the Jackal by Frederick Forsyth
Current Projects
Current Focus: Spearheading efforts to identify and acquire Korean publishing rights, aligning with the company’s strategic shift toward East Asian markets. Currently, while continuing to source Western titles, I am actively curating Korean publishing rights aligned with our company’s strategic shift—focusing particularly on feminism studies, women’s fiction, light sci-fi, and healing-themed graphic novels for adults—to introduce them to the Chinese market. Unfortunately, I have not yet secured any Korean publishing rights. Here is an unsuccessful case: My offer for Please Take Care of Me, Mongmong Today by Rotary (ISBN: 9791162145128) was unsuccessful, as the highest competing bid significantly exceeded our valuation ceiling. I believe the primary reason is that both I and my company lacked sufficient understanding of the Korean publishing market dynamics. Moving forward, I aim to deepen my expertise in this market through further engagement and targeted learning.
Main Interest
[Adult-Fiction]
Literature & Sci-fi: new voices whose works address current social issues and resonate with readers. Additionally, we hope authors can collaborate with us in marketing and promotional activities.
Thriller & Suspense: intimate relationships such as husband and wife, mother and daughter; social topics relevant to Chinese readers (e.g., missing children, pensions, online violence, stalkers)
[Adult-Non-Fiction]
Self-Help & Psychology
Mental Wellness: guides for anxiety, emotional regulation, stress overload
Workplace Skills: memory enhancement, communication tactics, work-life balance
Philosophy & Sociology
Feminist Studies: egalitarian-focused scholarship without inciting gender antagonism
Public-Facing Social Sciences: philosophy/sociology tied to everyday life, minimizing academic jargon
[Adult-Comic Books]
1. Genres & Formats
2. Healing Comics for Adults
3. IP-Centric Comics & Picture Books
4. Works by Cartoonists &Comics Influencers
Experience Related to This Year’s Topic
As a rights editor specializing in cross-cultural publishing, my career has evolved from bridging Western and Chinese markets to actively pioneering East Asian literary exchanges. At CITIC Press (2020–2023), I procured over 100 international titles, including landmark works like Kissinger’s The Age of AI and Harari’s Sapiens, cultivating expertise in global content valuation and audience adaptation.
Since joining Dook Media (2024–present), I have spearheaded our strategic shift toward East Asian markets, particularly Korea. My curation targets feminism studies (e.g., Korean gender-narrative fiction), light sci-fi, and healing-themed graphic novels—genres resonating with China’s rising demand for introspective and socially relevant Asian voices.
A recent bid for Rotary’s Please Take Care of Me, Mongmon Today (9791162145128) revealed critical insights: while competition exceeded our valuation, this experience underscored the need for deeper engagement with Korea’s dynamic publishing ecosystem. Moving forward, I aim to leverage platforms like Asian Publishers Week to:
Build partnerships with Korean publishers specializing in niche feminist & therapeutic narratives;Explore co-creation models for Sino-Korean IP adaptations, inspired by successes like The Universe in Your Hand’s science-meets-storytelling approach;
Champion “healing literature” as a pan-Asian trend, aligning with regional readers’ post-pandemic demand for emotional restoration.
This transition from Western-centric acquisitions to East Asian collaboration reflects a broader industry horizon—one where shared cultural motifs and innovative genres forge new literary dialogues. I am committed to being an architect of this dialogue.
What would you like to discuss related to this year’s topic?
For East Asian countries, last year’s Nobel Prize in Literature being awarded to South Korean writer Han Kang was truly sensational news in the publishing industry. With China’s economic and cultural development, Chinese readers are increasingly aware that literature from South Korea and Japan holds higher relevance for our current lives. For example, our company published works by Japanese sociologist Ueno Chizoko such as Misogyny and The Survival War of Women—works she wrote twenty years ago. Back then, very few people in China were familiar with the concept of ‘feminism,’ yet it is exactly what Chinese women are focusing on today. I would like to ask my fellow publishing professionals from South Korea: have you observed an increase in the number of Korean copyrights purchased by Chinese publishers over the past two years?
Please name any Korean writers, books and publishing companies that you are familiar with.
1. Han Kang (한강)
• Most famous book: *The Vegetarian*(채식주의자)
• Nobel Prize Winner (2024)
• Gained wide recognition after winning the International Booker Prize (2016)
2. Cho Nam-joo (조남주)
• Known for: *Kim Jiyoung, Born 1982*(82년생 김지영)
• Widely discussed on Chinese social media and feminist forums
• Translated into simplified Chinese, traditional Chinese, and made into a popular film
3. Shin Kyung-sook (신경숙)
• Known for: *Please Look After Mom*(엄마를 부탁해)
• Popular in mainland China, Taiwan, and Hong Kong
4. Hwang Sok-yong (황석영)
• Books like *At Dust*(해질 무렵), *The Old Garden*(오래된 정원) have been translated into Chinese
• Themes of politics, memory, and national trauma resonate with Chinese readers interested in history
5. Kim Young-ha (김영하)
• Known for: *The Memory of The Murder*(살인자의 기억법), *I Have the Right to Destroy Myself*(나는 나를 파괴할 권리가 있다)
• A cult classic among younger Chinese readers interested in existentialism and modern Korean urban life
Your reasons for applying to the Asian Publishers Week 2025.
First and foremost, we extend our sincere gratitude to Ms. Wang Yin of Loretta Media, our long-term Korean rights agency partner, for introducing this event to us and enabling our participation.
Founded in 2006, Dook Media Group Limited (读客文化) has dedicated 19 years to publishing works across diverse genres, including:
• Chinese literature,
• European and American literary fiction,
• Science fiction,
• Mystery and crime novels (European/American & Japanese).
Our editorial strategy consistently evolves to align with contemporary readers’ zeitgeist and China’s dynamic book market demands.
Compared with other publishers, our engagement with Korean literature began relatively later. Unlike the predominance of exclusive rights common in European/American licensing, many Korean rights are non-exclusive.
Through this event, we aim to deepen our understanding of:
• Korean publications,
• Publishing houses, and
• Industry practices, to build a solid foundation for future collaborations in introducing Korean works to China.
We believe face-to-face dialogue will strengthen mutual understanding and look forward to establishing new professional ties. We greatly value the opportunity to connect with potential partners.
Your Company Profile Dook Media Group Limited
Company Name: Dook Media Group Limited
Address: Building 16, Zhongjun Square, No.1588 Shenchang Road, Minhang District, Shanghai 201107, China
Number of Employees: 250
Specialty & Company Profile:
Founded in 2006, listed in 2021 with 19x IPO surge
Core business: Print books, Digital publishing, IP incubation, new media
9 major publishing categories
Top 1 market share in science-fiction in China
Top 3 in thriller & suspense genre within 2 years
Annual output: 150+ new titles
Authors include winners of Nobel, Pulitzer, Booker, Goncourt, Strega, MWA Grand Master, Hugo, Nebula, Caldecott
Top 1 e-book revenue for 10 consecutive years in China
Largest WeChat book industry account “Booklist” with 5M+ fans, total 8M+ across platforms