Asian Publishers Week
Participant
Patacharee Boonchauy
Country : Thailand
Company : Amarin Corporations Public Company Limited
Job Title : International Business and Rights Manager
E-mail : Patcharee_bo@amarin.co.th
Work Experience in Publishing
I began my career in the publishing industry 15 years ago after graduating from the Faculty of Arts, Chulalongkorn University. My first role as a junior editor for children’s picture books ignited a strong passion for publishing, which has guided my career ever since. Seven years ago, I joined Amarin Corporations Public Company Limited as a Senior Rights Executive. I was drawn to the company’s mission of “enriching Thai readers’ lives with good content,” which closely aligns with my own values. In this role, I had the opportunity to engage with over 500 book titles published annually—ranging from fiction and non-fiction to children’s titles—broadening my understanding of diverse genres and markets. After three years of dedication, I was promoted to International and Rights Manager. I am now responsible for acquiring international titles for Thai readers as well as licensing Thai content to foreign publishers. This role has allowed me to foster cultural exchange through literature and deepen my appreciation for the global publishing landscape. I believe that if I could have an opportunity to join the Asian Publishers Week Program it would further enrich my knowledge, expand my global network, and empower me to contribute more meaningfully to the publishing industry in Thailand and beyond.
Current Projects
My current project is on expanding the global presence of Thai literature by exporting Thai titles to international markets and building strong partnerships with literary agencies and global publishers to foster cross-cultural content exchange. To support this mission, I founded a new division in 2023—Amarin Literary Agency—with the goal of bringing Thai voices to the global stage. We proudly represent a wide range of Thai authors across various genres, including literary fiction, commercial fiction, non-fiction, and children’s picture books. Our mission is not only to sell Thai rights abroad but to build long-term relationships that open doors for collaboration and mutual growth within the global publishing industry. By continuously seeking fresh, diverse, and innovative works, we aim to redefine the global perception of Thai literature and set new standards of creativity and excellence. Through this initiative, I hope to contribute to a more inclusive and connected literary world—one where Thai stories are heard, appreciated, and embraced by readers far beyond our borders.
Main Interest
I am truly excited about the opportunity to participate in Asian Publishers Week under the theme “New Horizons in Asian Literature.” I hope that this program offers a unique platform to engage in meaningful discussions with Korean publishers, visit key institutions like the Korea Publishers Society and Paju Book City, and explore publishing companies firsthand. I believe this experience will not only broaden my understanding of the Asian literary landscape but also strengthen connections among publishing professionals. Through active participation, I look forward to exchanging ideas, discovering new strategies, and contributing to the expansion and global reach of Asian literature and voices.
Experience Related to This Year’s Topic
With over 15 years of experience in the publishing industry and a strong focus on international rights, I believe my background aligns well with the goals of the Asian Publishers Week program. As International Business and Rights Manager at Amarin Corporations Public Company Limited, I have worked extensively in acquiring global content and, more recently, in exporting Thai literature to international markets. I founded the Amarin Literary Agency to strengthen the presence of Thai authors worldwide and actively collaborate with foreign publishers and agencies to foster cross-cultural exchange. My experience in rights negotiation, market research, and international collaboration will enable me to contribute valuable insights to the program. I am especially eager to engage in discussions on translated works, marketing strategies, and the evolving role of Asian literature in global publishing. I believe my participation will not only enhance my own knowledge but also help build stronger networks and opportunities between Thai and other Asian publishing communities.
What would you like to discuss related to this year’s topic?
If I have the opportunity to participate in this year’s Asian Publishers Week under the theme “New Horizons in Asian Literature,” I would like to engage in discussions around the evolving identity of Asian literature and its increasing resonance in global markets. The recent success of Asian authors—such as Han Kang and Min Jin Lee—signals a growing appetite for authentic, diverse voices that reflect Asia’s complex cultures, histories, and modern realities. I believe this momentum presents a timely opportunity for Southeast Asian literature, including Thai works, to gain broader recognition. I’m particularly interested in exploring how translated works can bridge cultural gaps while preserving narrative authenticity. I’d also like to discuss strategic models for distribution and marketing that have proven successful in promoting Asian literature globally. In Thailand, readers are increasingly open to regional stories that reflect shared Asian values and experiences, making our market a promising space for pan-Asian literary exchange. I hope to exchange ideas on how we, as publishing professionals, can shape a stronger collective identity for Asian literature—one that celebrates both our uniqueness and interconnectedness—while expanding opportunities for authors across borders.
Please name any Korean writers, books and publishing companies that you are familiar with.
Please kindly see the below of Korean titles and authors that we are familiar with since we licensed these titles and publish in Thai and distribute in Thai market.
– Uncanny Convenience Store by Ho yeon Kim
– A Store Selling Time by Seon young Kim
– Youth, It’s Painful by Rando Kim
– The Vege tarian by Han Kang
– Human Acts by Han Kang
– I Have the Right to Destroy Myself by Young ha Kim
– Diary of a Murderer by Young ha Kim
– The Crucible by Ji young Gong
Your reasons for applying to the Asian Publishers Week 2025.
Participating in this program would allow me to share practical insights from my experience in rights management, content exchange, and literary promotion, while learning from fellow professionals across Asia. The theme “New Horizons in Asian Literature” resonates deeply with my mission to connect Thai stories to a broader audience and contribute to shaping a modern identity for Asian literature. I am particularly eager to engage in dialogue around translation strategies, marketing of Asian voices, and discovering new talents across the region. I believe my participation can support meaningful cross-cultural exchange and help forge sustainable partnerships within the Asian publishing community.
Your Company Profile Amarin Corporations Public Company Limited
Company: A ddress: 378 Chaiyaphurk Road, Taling Chan, Bangkok, Thailand 10170
Number of E mployees: 2,000
Specialty: Licensing, Foreign Rights, Publishing, Printing, Editing
Amarin Group began in 1976 with the launch of its first magazine, Baan Lae Suan, born from the vision of founder Khun Chukiat Utakapan. Initially relying on outsourced printing, the company later established Amarin Printing to handle production internally—laying the foundation for future growth. In 1993, the company was listed on the Stock Exchange of Thailand. That same year, it expanded into book distribution via Amarin Book Center and launched Naiin Bookstore to build a direct retail presence. Now Naiin Bookstores have 109 branches all over Thailand. What started with one magazine has since grown into a portfolio of diverse publications tailored to various reader groups. Flagship titles such as Praew and Sudsapda have become staples among Thai readers, especially women, reflecting the company’s commitment to producing meaningful and relevant content. Today, Amarin has evolved into an omni-media firm, reaching audiences through print, digital, broadcast, on-ground events, and retail. Despite this diversification, its core strength remains in publishing high-quality books and magazines that offer lasting value—intellectually, culturally, and emotionally. Driven by a passion for quality publishing, Amarin continues to enrich Thai readers’ lives with thoughtfully crafted content that informs, inspires, and endures.